Former journalist gone online marketer, Alexander Rehnborg has +5 years of experience as SEO Specialist, first in the financial sector and now in the iGaming industry. Google's slow departure from mostly static algorithmic evaluation, to automatically emphasising certain ranking factors for certain topics at certain time periods, is forcing us to change the way we think of and conduct SEO. Based on both historical and fresh Google data within the affiliate iGaming space, Alexander suggests combining content and technical SEO data, to try to understand how Google now seems to evaluate our websites.
The London Affiliate Conference surpassed expectations. The organisers delivered an event that offered solid new business, as well as enhancing opportunity with existing partners - credit to the iGB events team, and the affiliate attendance that makes it possible. LAC sets the standard that other events should follow, and if we had to select just one event to attend each year, it would be this one.
James Woods, Head of Performance Marketing, bet365