Alexander Rehnborg

Alexander Rehnborg

Senior SEO Performance Manager
Better Collective

Former journalist gone online marketer, Alexander Rehnborg has +5 years of experience as SEO Specialist, first in the financial sector and now in the iGaming industry. Google's slow departure from mostly static algorithmic evaluation, to automatically emphasising certain ranking factors for certain topics at certain time periods, is forcing us to change the way we think of and conduct SEO. Based on both historical and fresh Google data within the affiliate iGaming space, Alexander suggests combining content and technical SEO data, to try to understand how Google now seems to evaluate our websites.

Former journalist gone online marketer, Alexander Rehnborg has +5 years of experience as SEO Specialist, first in the financial sector and now in the iGaming industry. Google's slow departure from mostly static algorithmic evaluation, to automatically emphasising certain ranking factors for certain topics at certain time periods, is forcing us to change the way we think of and conduct SEO. Based on both historical and fresh Google data within the affiliate iGaming space, Alexander suggests combining content and technical SEO data, to try to understand how Google now seems to evaluate our websites.

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