Ahmed Chopdat is a Paid Search Consultant for Circusmedia. Ahmed has been working as a PPC specialist since 2007. Working agencyside, he learnt the core skills used to manage PPC accounts of all sizes. However, working in a digital agency where PPC was considered a secondary service, he decided to join Circusmedia in 2012 where his skills would be utilised to their fullest. After working with many large clients in the iGaming, financial and retail sectors, Ahmed created a name for himself in the industry as a leading voice in the PPC community. Whilst other people prefer to use programmatic tools to try and automate their PPC, Ahmed prefers to create bespoke reporting platforms and translate that data for clients to understand easily and clearly, which is particularly relevant where third party tracking is being used.