Those who wish to attend may register here.
The show is set to include more than 550 exhibitors from at least 116 countries.
ICE London will be making its return in 2022, after the 2021 edition was postponed due to the novel coronavirus (Covid-19) pandemic.
Alex Pratt, group managing director at Clarion Gaming, said it was “obviously hugely encouraging to at last be able to talk about the return of in-person events”.
“Not only is ICE London physically the biggest gaming event in the world and one of only two annual shows to occupy all of ExCeL, but it is also a perfect opportunity to see the entire global industry in one place, a unique characteristic which is reflected in the breadth of the ICE visitor base which stretches across all continents.”
Pratt also noted that ICE serves the entire gaming industry, making it an essential event on the gaming calendar.
“ICE exists for everyone who is involved in every aspect of the gambling industry supply chain from games creators, to distributors, operators, retailers, trade associations, strategic bodies and regulators,” he continued. “Successfully bringing together so many innovators from throughout the world has resulted in ICE being described as a ‘billion dollars-worth of thinking all in one place’ and for most industry professionals it’s one of those ‘not to be missed’ events that they make a huge effort to be a part of each and every year.”
Registration for the event opening follows the success of Clarion’s iGB Live! And iGB Affiliate Amsterdam last week in Amsterdam. Data published before the show revealed that 78% of attendees to both events were decision-makers within their respective organisations, according to registration data.
“The Clarion Gaming team has just returned from organising the successful iGB Live! in the Netherlands and we now move into the business end of preparations for ICE London which I believe will be a passionate and heart-felt celebration of the international industry and its future,” Pratt added.
ICE London will take place alongside the co-located iGB Affiliate London, which will begin on 3 February and end on 5 February.