Playmaker said the acquisition represents an integral pillar in its growth ambitions and significantly increases its US market presence, immediately adding Yardbarker’s more than 4 million unique monthly users and 350,000 daily newsletter subscribers to its audience.
Yardbarker offers content focused primarily on NFL, NBA, MLB, NHL and college sports, and its core editorial focus is to create and surface timely, engaging and relevant news and analysis to its users.
The platform publishes over 25,000 full-text articles per month, through a combination of its in-house editorial team and 125+ content syndication partner sites, while augmenting its traditional coverage with a collection of over 5,000 sports and entertainment quizzes and slideshows.
Yardbarker’s daily email newsletter, The Morning Bark, reaches over 350,000 subscribers and has an open rate of over 25%. The newsletter features a top 10 rundown of each day’s most important stories, and a customisable newsfeed that allows users to track their favorite sports and teams.
Pursuant to the terms of a letter of intent dated June 7, and a purchase agreement dated July 26, Playmaker acquired 100% of Yardbarker for an aggregate consideration of up to $24m.