Cornides moves into the newly created role with immediate effect and will work alongside other members of the senior management team at Pragmatic Play to support the provider’s ongoing growth strategy.
She joins the business having most recently served as chief commercial officer for Asia and the rest of world region at Gamesys, which was acquired by Bally’s in October 2021.
Prior to this, Cornides was chief marketing officer at Gamesys-owned Jackpotjoy Group and also had spells as chief executive of the group’s Jackpotjoy division and chief revenue officer of the Intertain business.
Earlier in her career, she spent time as managing director of Mandalay Media Group and head of bingo for BGO Group, as well as direct marketing manager at PartyGaming, now bwin.
In addition, she founded Cresco Consulting, a consultancy that delivers services to small and medium-sized businesses in the private sector.
“I am delighted to be joining such a talented team; I’ve long admired Pragmatic Play’s meteoric rise and saw firsthand how much players and operators alike love their games,” Cornides said.
“I look forward to bringing my expertise to the team and working together to make Pragmatic Play into an even bigger success story.”
Pragmatic Play chief executive Julian Jarvis added: “We created this role as part of the next phase in our expansion journey and sought out Irina for her impressive growth track record. We are confident Irina’s accomplished experience will help successfully guide the company to new heights.”