In the role, Tyrrell will lead the group’s UK strategy and seek to establish new partnerships with operators and media organisations in the market.
Tyrrell has been with Checkd since it acquired online sports betting hub Oddschanger in August 2017. During this time, Tyrrell has served as content manager, head of commercial, head of content and head of marketing.
Having founded Oddschanger in July 2011, Tyrrell also spent time working as a social media consultant for Ear to the Ground and an account manager at Mojofuel.
“The past five years at Checkd Group have been exciting both personally and for the wider company, as we have continued to develop new and existing partnerships,” Tyrrell said.
“I am very much looking forward to taking on this new role, leading the UK strategy as we aim to continue to innovate in order to serve both our partners and our sports-mad communities with highly engaging content through a wide variety of channels.”
Checkd managing director Alex Beecham added: “While we have made great strides already in the US, the UK market remains a clear focus of ours as we aim to build on a series of successes in recent months and years.
“The director of UK media role is a key one as we aim to enhance our existing partnerships while also expanding to take advantage of exciting new possibilities domestically.
“Will has proven to be a major asset of ours in the five years he has been with us across, leading our teams within several important roles. His industry know-how and innovative approach will serve us well as we prepare to roll out our strategy ahead of a unique new football season.”
Tyrrell’s appointment comes after Checkd in April also named former Rank Group and Sky Betting & Gaming executive Ben Warn as its new non-executive chairman.