OK, Google. How can I rank #1 for Voice Answers?
As the way we interact with our devices continues to evolve, anyone looking to the future simply can’t ignore the importance of voice search. Is this paving the way for a ‘screenless’ interface where we can place a sports bet or buy a lottery ticket using only our voice? And if so, how can you get to the top of Google’s list? Beyond “voice searching”, what roles do Alexa Skills and Google Actions have for brands and affiliates?
John Campbell, Managing Director, Rabbit & Pork