WINBET to launch esports betting with UltraPlay

| By Robert Fletcher
B2B igaming company UltraPlay has signed a deal to provide its esports betting solution to Bulgarian online betting operator WINBET.

UltraPlay’s esports product will grant WINBET customers access to coverage of competitive games, pre-match and live odds.

WINBET, backed by an affiliate program, will be one of few sportsbooks on the Bulgarian market to offer esports coverage and betting options.

“WINBET is a brand that has always tried to offer the very best and diverse content to its clients,” WINBET chief executive Tsvetin Yordanov said.

“In adding esports to our betting portfolio, I saw an opportunity to expand our market share by satisfying a newly emerging client demand, while continuing to follow our ‘brand way;.

“In order to achieve our goals we knew we had to find a reliable business partner, with a proven and successful product. I am very pleased that we found that partner in UltraPlay and I believe that this is the beginning of a long and very successful partnership.”

Mario Ovcharov, chief executive of UltraPlay, added: “WINBET is a well-known and trusted brand with a rapidly growing sportsbook. We share a common vision for progress and long-term partnership, which will be bonded by esports as a new and exciting vertical for their players.”

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