UltraPlay’s esports product will grant WINBET customers access to coverage of competitive games, pre-match and live odds.
WINBET, backed by an affiliate program, will be one of few sportsbooks on the Bulgarian market to offer esports coverage and betting options.
“WINBET is a brand that has always tried to offer the very best and diverse content to its clients,” WINBET chief executive Tsvetin Yordanov said.
“In adding esports to our betting portfolio, I saw an opportunity to expand our market share by satisfying a newly emerging client demand, while continuing to follow our ‘brand way;.
“In order to achieve our goals we knew we had to find a reliable business partner, with a proven and successful product. I am very pleased that we found that partner in UltraPlay and I believe that this is the beginning of a long and very successful partnership.”
Mario Ovcharov, chief executive of UltraPlay, added: “WINBET is a well-known and trusted brand with a rapidly growing sportsbook. We share a common vision for progress and long-term partnership, which will be bonded by esports as a new and exciting vertical for their players.”