Wag.io rebrands as Mitigatr to reflect affiliate focus

| By Robert Fletcher
Compliance software provider Wag.io has rebranded as Mitigatr to reflect its shift into an all-encompassing, fully managed affiliate compliance solution. 

The business has undergone a complete rebranding process, with adjustments made to its website, logo design, graphics and communications.

Mitigatr said that the new image reflects the changes from being a technology provider to supplying tech-enabled solutions that offer end-to-end services for its operator clients

The business this has arisen from affiliate compliance no longer being a “simple, tick-box exercise” that might have applied five or so years ago. 

“We dive deep into previously unavailable data that is often hidden behind closed social networks to get the results our clients need,” Mitigatr co-founder Roo Wright said.

“The Mitigatr brand reimagines the capabilities of both technology and manual human checks for safeguards while also enabling access to crucial networks. The Mitigatr brand combines a wide range of cutting-edge solutions with existing resources as an all-encompassing compliance partner, which helps protect operators across the board.”

Mitigatr co-founder Astan Morarji added: “igaming businesses are facing dauntingly complex tasks in respect to affiliate compliance, with a need to execute compliance strategies across multiple channels using advanced technologies. 

“Unfortunately, many brands have been vulnerable without a coordinated approach, something which we are changing. 

“Our vision has been to develop the talent, capabilities, and assets of our company, including our people and our technology, so that we are one step ahead of affiliate compliance initiatives in the market. 

“Our company has developed a comprehensive solution for all needs of our clients to ensure their compliance. In addition, we have consolidated all these resources under a revitalized, clean-cut brand.”

“The best way to understand the impact of Mitigatr is by hearing from our satisfied clients. Their success is underpinned by various techniques such as cutting-edge data and our engaged compliance team.

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