Vita Media Group acquires Trada Casino

| By Robert Fletcher
Danish lead generation company Vita Media Group has completed the acquisition of the Trada Casino online gambling brand.

Vita Media said the purchase was a “strategic investment” and will increase the offering to its affiliate partners.

Launched in 2014, Trada Casino features a range of comes powered through Aspire Global technology. The brand will be integrated with the Ekstrapoint.com cross-loyalty platform as part of the acquisition.

This integration will allow players to win extra points and different prizes and rewards via Ekstrapoint.com, as well as have the opportunity to exchange points to products in the Ekstrapoint shop

Designed and developed by Vita Media Group, Ekstrapoint.com works with more than 300 partner casinos and has over 250,000 users.

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