TSZ rolls out new B2B sports content service

| By Robert Fletcher
The Stats Zone (TSZ) has launched a new B2B sports content service, providing specialised data-driven insights and expert analysis to sports betting operators and affiliates.

The TSZ team will produce bespoke handwritten content to engage customers, drive SEO, develop CRM material, increase dwell time and also keep customers satisfied.

TSZ said that this can be delivered in multiple formats such as API, widgets and printed material.

The service covers more than 20 different sports, over 300 competitions and in excess of 20,000 events per year.

TSZ managing director Rob Esteva said: “Engaging content is key to any modern-day business as it drives turnover and customer loyalty.

“The Stats Zone continues to grow month-on-month and with all the positive feedback we have received, it has prompted us to launch our B2B business.

“We are looking forward to enhancing the sports betting sphere with our premium content.”

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