Offering 10,000 free games, players will be challenged to correctly predict score draws, with the chance to win a range of cash prizes, including a top weekly jackpot of £3m.
Former England, Liverpool and Manchester United football star Michael Owen will be the face of the new season Classic Pools coupon 10,000 free game giveaway.
Affiliates will be able to use a selection of special assets to promote the campaign and push new players to the Pools.
“The Football Pools is an institution in this country that generations have grown up with,” Owen said. “It’s an incredible achievement to be reaching its 100th season and by giving away these 10,000 games, hopefully it will be an opportunity for lots of people to play for free and make it a really memorable one.
The Football Pools and The Pools chief executive Derek Lloyd added: “We know how much people love the Pools, matchdays wouldn’t be the same without it for lots of players and families, so as we go into what is a landmark year for our company we want them to have this game on us – and we hope to be handing over some of our famous Pools cheques to them soon!”