Gardiner joins from her most recent post as affiliate operations manager for Betsson Group, and has previously held affiliate-related roles at Gaming Innovation Group and Global Gaming Group.
In her new role, she will be responsible for leading TAG Media’s delivery of affiliate marketing services to igaming operators globally, helping clients grow their acquisition activity through business development and managed services.
“We’ve always been intent on recruiting the very best affiliate marketing talent to underpin our pre-eminent service so I am absolutely thrilled to have installed Elaine at the helm of TAG Media’s key division,” said TAG’s managing director, Tom Galanis.
“She brings unrivalled technical and leadership qualities to the business that will truly benefit our growing pool of clients and compliment the team she will manage going forward.”
Gardiner added: “I’m absolutely delighted to be working with Tom and the team at TAG Media. Having watched them grow from strength to strength throughout my career, I’m excited to be a part of the team as we expand to new markets and verticals. My new role allows endless opportunities that I can’t wait to get stuck in to.”