Swintt appoints Melicharkova as new marketing chief

| By Robert Fletcher
Casino and live dealer games provider Swintt has named Tereza Melicharkova, formerly of NetEnt, Pragmatic Play and Pariplay, as its new head of marketing.

In her new role, Melicharkova will be responsible for supporting Swintt’s commercial team through a range of marketing activities, as well as driving awareness of the Swintt brand and its products.

Melicharkova joins Swintt from Pariplay, where she had served as head of marketing since January this year.

Prior to this, Melicharkova spent more than two-and-a-half years in senior marketing roles at Relax Gaming, and also spent five months working as a senior marketing executive at Pragmatic Play.

Melicharkova began her career in the igaming sector with NetEnt, spending a year-and-a-half as marketing and events coordinator before going on to become events manager.

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