extends shirt sponsorship deal with Southampton

| By Robert Fletcher
Coingaming Group-owned cryptocurrency-based betting operator has extended its shirt sponsorship deal with English Premier League football club Southampton.

The renewed agreement – which extends a deal signed in August 2020 – will run for three years, with to remain as the team’s main front-of-shirt sponsor.

The deal represents the biggest sponsorship agreement in the club’s history and also includes the option for the club to be paid certain performance-based bonuses in Bitcoin at the end of each season.

Aside from the shirt sponsorship aspect of the agreement, will also continue to work with the club on local community initiatives and responsible gambling campaigns.

“In a short timeframe, has proven to be innovative, forward thinking and extremely supportive of the club, our fans and the wider community, and we’ve welcomed the opportunity to develop and promote safe gambling messages together,” Southampton’s chief commercial officer David Thomas said.

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