Speaker Interview: Harry Lang, Marketing Director of Pinnacle
Published 16th January 2017
For this week's speaker Q&A we caught up with Marketing Director of Pinnacle.com, Harry Lang. Harry gave us the down low of what to expect from the eSports session at LAC 2017.
Harry Lang has worked in the egaming world for 10 years, recently joining Pinnacle.com as Marketing Director. Pinnacle is the Number 1 sportsbook for astute bettors looking for the best odds, highest stakes and lowest margins. to view Harry's full profile, click here.
The fan base, games and bet behaviours are very different to traditional sports betting so you have to get your insights spot on before you start spending marketing budget if you're to stand any chance of success
How is your topic relevant to the gaming industry?
eSports attracts a customer base previously ambivalent about betting. This alone would be enough to make it exciting but add to that live streaming, in play markets and a massively motivated fan base and you've got a sport that's turning itself into a significant betting industry in its own right.
eSports is undoubtedly the fastest growing market Pinnacle offers and it's a hugely exciting space to be working in. The fan base, games and bet behaviours are very different to traditional sports betting so you have to get your insights spot on before you start spending marketing budget if you're to stand any chance of success.
What is the one thing you hope delegates get out of your session?
To hear what operating in eSports is like from an experienced eSport bookmaker's perspective. Pinnacle has been offering eSports bets since 2010 and we recently accepted our 3 millionth bet, so I hope to share some of the learnings we've made, both good and bad.
Why choose this event as your platform to voice your findings?
LAC is not only one of the most highly regarded affiliate events in the gaming calendar, it's also in my hometown making it very easy to attend.
How do you plan on maximising your time at the event?
I plan to meet as many affiliates as possible, promote the benefits of working with us on sports, eSports and casino and introduce them to Pinnacle's affiliate team at our stand (J3 if you're asking)
If you are yet to register for LAC, you can do so by clicking here.