Spain restricts igaming advertising amid Covid-19 pandemic

| By Robert Fletcher
The Spanish government has adopted a series of new measures to preserve social and economic order during the novel coronavirus (Covid-19) pandemic, including strict new restrictions on online gaming advertising.

Article 37 of Royal Decree 11/2020, which was published in Spain’s Official Gazette yesterday (31 March), states that audiovisual communications for gambling operators will only be permitted to broadcast between 1AM and 5AM.

This new advertising window was established in the government’s overhaul of gambling marketing regulations, published in February.

However, that provided an exception for advertising around live sports broadcasts that kicked off between 8PM and 5AM. With no sports currently being played, this effectively removes advertising from Spanish screens.

Communications on digital channels will also be affected, with individual email communications and direct advertising on social media prohibited. Furthermore, operators may not run acquisition or retention campaigns that offer financial rewards, bonuses, discounts, free bets or games, odds multipliers or any other form of prize.

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