Developed specifically for online sports betting, the new CMS covers all requirements for sports betting web portals.
Functions include updating licence information and licence seal, setting up live chats, better SEO promotion and user profile customisation.
The CMS will also be updated with extended functionality for setting up and managing banners on the website. Operators can target banners to particular player audiences, events, countries and other characteristics.
“Our main task now is to make the sportsbook the most flexible solution for online betting,” SoftSwiss Sportsbook product owner Alexander Kamenetskyi said. “Launching the CMS is another logical step towards this goal. This is not the last technical update for the near future.
“We are currently working on a feature that will allow the Sportsbook to immediately stand out from the competition.”