Skillz to acquire esports marketing platform Aarki for $150m

| By Robert Fletcher
Multi-player gaming operator Skillz has announced its acquisition of mobile marketing company Aarki in a move to create a fully-integrated esports advertising platform.

The deal will see Skillz combine its platform with Aarki’s advertising services and offer advertising across the mobile gaming industry.

“Aarki’s proven machine learning will pair with Skillz’s robust first-party data to create an unrivaled value proposition for game developers,” said Andrew Paradise, Skillz CEO.

Read the full story on iGB North America.

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