Rootz signs up for GiG marketing compliance tool

| By Robert Fletcher
Online gambling operator Rootz has agreed a deal to begin using GiG Comply, the marketing compliance tool developed by Gaming Innovation Group (GiG).

GiG Comply is a self-service marketing compliance solution that allows operators to set up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis.

This, GiG said, enables the operator to ensure that affiliates are aligned with its brand, as well as that responsible gambling measures are visible on relevant pages and terms and conditions are both correct and up to date.

“We are happy to have partnered with Rootz and look forward to supporting them with their marketing compliance strategy,” GiG Media managing director Jonas Warrer said.

“GiG Comply will help to ensure that Rootz remains proactive and will enable them to stay in control of their affiliate marketing, safeguarding their licence.”

Matti Metsola, chief legal and compliance officer at Rootz, added: “Automation is a primary focus at Rootz, and GiG Comply fits our character perfectly. In an ever-evolving regulatory environment, we look forward to GiG Comply’s ability to flag vulnerable content quickly.”

The deal comes after LeoVegas last month also agreed to begin using GiG Comply as part of its compliance monitoring process.

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