Rightlander rolls out new bonus monitoring tool in Spain

| By Robert Fletcher
Compliance monitoring specialist Rightlander.com has announced the launch of a new ‘fast track’ bonus tracking report for Spain in response to the government’s decision to restrict online gambling advertising during the novel coronavirus (Covid-19) pandemic.

Article 37 of Royal Decree 11/2020, which came into effect on 3 April, states that audio-visual communications for gambling operators will only be permitted to broadcast between 1AM and 5AM.

Other measures include a ban on targeted email communications and direct advertising on social media, as well as acquisition or retention campaigns that offer financial rewards, bonuses, discounts, free bets or games, odds multipliers or any other form of prize.

Rightlander.com said that its new special report will allow operators to quickly identify affiliate pages promoting bonuses alongside an operator’s brand.

The report will also locate ‘life changing’ keywords that might be used in affiliate marketing material, including specific terms that imply gambling can change a person’s life by improving either their lifestyle or appearance.

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