The move follows Rightlander’s experience and success in the iGaming vertical, where a number of parallels can be drawn between customer challenges, marketing regulations and partner guidelines. These include the need for honest marketing as well as customer acquisition channels that marketing partners derive traffic from, such as websites, social media, search engines and email.
The new portal has been developed with input from leading brands in their sector such as Awin to help clients effectively review and rectify marketing infractions detected by Rightlander.
Alex Parmar-Yee, UK Strategy Lead at Awin, said: “We chose to work with Rightlander to enhance our ability to carry out publisher audits based on the requirements of individual advertisers. It was important to have a partner who was able to accommodate the wide variety of needs from our clients relating to areas such as content accuracy, offer intelligence and exposure monitoring.
“The tools provided have allowed our client teams to carry out important housekeeping more efficiently, so that even more focus can be dedicated to strategy and account management.”
New solutions have also been introduced to help save clients time, reduce risk and grow their partnership programs with confidence.
These include Screen, which allows clients to evaluate the online content of new affiliate applicants as part of their suitability checks.
Rightlander’s new modular portal allows clients to segment and prioritise results by business objective and marketing channel (websites, social media, PPC ads, video streaming, Telegram and email) and offers a comprehensive list of API integrations to deliver data to a client’s systems.
The solution offers targeted scanning by frequency (daily, weekly, monthly) and compliance issue (e.g. required T&Cs or prohibited text) per URL along with cutting edge technology to reduce false positives, minimise time spent checking infractions and streamline the remediation process.
Ian Sims, founder of Rightlander.com, said: “Having the opportunity to fine-tune our product with such a high-profile partner has been fantastic. The evolving nature of affiliate marketing and the emergence of influencers, coupled with an ever-increasing array of regulations and advertising marketing guidelines in different consumer verticals has heaped a huge compliance workload on marketing teams.
“Awin put Rightlander through a six-month trial period before selecting us as their marketing compliance partner and we’re delighted that our monitoring software has saved them so much time and helped them to resolve so many more compliance issues.”