Luckbox’s affiliate programme launch will see the brand leverage the Income Access platform’s reporting features, with affiliates having access to a support team for guidance and support.
Affiliates will also promote a variety of player promotions including event-specific free bet opportunities, combo bet cash back offers and other initiatives to attract new players and encourage customer loyalty.
The programme launch follows the announcement that Luckbox has integrated Paysafe’s Skrill and NETELLER payment options.
“Affiliate marketing is a proven, cost-effective channel in the igaming industry and, as a leading name in the esports betting industry, we will work to ensure our affiliate programme is also the best in the business, both for our partners and our players,” Luckbox chief executive Quentin Martin said.
“We look forward to working with Income Access, the existing network and new affiliates as we rapidly scale our customer acquisition efforts throughout 2021.”
Tara Wilson, chief operating officer for Income Access at Paysafe Group, added: “We’ve been eagerly anticipating the launch of the Luckbox affiliate programme and are excited to see our platform and full suite of services drive the brand’s growth.
“By bringing together our comprehensive affiliate solution with Luckbox’s array of exciting products, we know this partnership is poised for long-term success.”