Developed by creative agency McCann Demand, the initiative aims to drive awareness of PlayOJO’s casino and bingo products.
The campaign is based around Madame OJO, a character who embodies the ‘OJO feeling’ that players experience when they play a casino or bingo game at PlayOJO. It is also the first marketing project to run with the new ‘Feel the Fun’ tagline.
The campaign is now live in the UK on TV and digital and will be rolled out in the other markets where PlayOJO is available to players.
“PlayOJO is a destination – a place where players come to have fun, be entertained and hopefully win some money; we want PlayOJO to become the brand famous for making the player experience as fun as possible, for doing more of the stuff we know players love,” PlayOJO global head of brand Peter Bennett said.
“This includes things like wagering free bonuses, having thousands of slots, live casino and bingo games, giving money back on every bet and having restriction-free winnings, and removing all the things that get in the way of them feeling good like fake bonuses, shifty small print and minimum withdrawals.
“We are really excited about the new creative platform and look forward to rolling it out across the markets and updating it on a regular basis to keep our messaging fresh.”