Planet Sport will work with operators, suppliers and affiliates in the region, initially focusing on content covering cricket, football, tennis, hockey, badminton and esports.
Content will be delivered in both English and Hindi, written by native speakers based in India.
Services will also include website and app design and development, while Planet Sport will offer its proprietary live score centre to deliver up to date information on sports.
Planet Sport said it has already signed its first client in India and is in talks with a number of brands.
“This is a major milestone for Planet Sport as we see the Indian market as having tremendous potential and one where our B2B products and services can help a wide range of stakeholders leverage the opportunity on the table,” Planet Sport’s head of sales Dean Rayson said.
“In particular, we are proud to be able to offer editorial content en-masse in Hindi as we believe this sets us apart from others in the market. India really is the place to be, and this is the first in a number of exciting developments on the B2B side of the business.”
The launch comes shortly after Planet Sport rolled out Planet Vision, its new live casino cross-sell tool that allows operators to integrate video and live odds streams into the live casino environment to deliver continued engagement between each bet.