Our conference content will knock your socks off...

Our conference content will knock your socks off...

This year we've gone all out in making our conference sessions the best they've ever been. Expect hard-hitting industry experts who'll be sparring on everything from SEO to eSports.

Published 26th January 2017

This year we've gone all out in making our conference sessions the best they've ever been. Expect hard-hitting industry experts who'll be sparring on everything from SEO to eSports.

To give you a better idea of the different sessions that will be taking place at LAC and FPE 2017 we have pulled one session, that we're very excited for, from each of the new conference tracks. If you would like to view the full schedule for LAC and FPE 2017 then click here and open up the schedule tab on the right-hand side. 


Running a website and running a business are two very different beasts and for an affiliate, a detailed understanding of both is essential to optimise returns.
Ian Sims

Affiliate business tools conference (Conference room 1, Friday PM)

Essential business strategies for successful small and start-up affiliates (Conference room 1, Friday, 14:00 - 14:30)

Regardless of how new or small your business in terms of resources, there are still fundamental business strategies to follow to ensure you are set up for success. From managing relationships with operators to organising your time and budgets, there is a lot to consider, especially when you’re going it alone.

Our panellists will share their own learning from building businesses from nothing to something to offer you practical insight into the best strategies for success.


Adam Wilson, Co-founder, Bookee
Ian Sims, Director, iGaming Enterprises Ltd
Simon Jones, Commercial Director, WhichBingo



eSports isn't just merely another betting option on the 24 hour menu, it should be treated as a major and separate vertical in a similar way to casino and poker. 
Mark McGuinness

Industry insights conference (Conference room 2, Friday all-day)

eSports: An insider’s view to success (Conference room 2, Friday 10:45 - 11:30)

Once again, 2016 saw another rise in the popularity of eSports and consequently eSports betting. Not only does this growing vertical attract millennials to betting but also demonstrates the possibility for huge financial revenues over the next few years.

This panel will discuss the latest updates from eSports and demonstrate how traditional sports betting affiliates can translate players to the eSports market whilst also attracting a brand new audience.


Harry Lang, Marketing Director, Pinnacle
Mark McGuinness, CMO, BetOlimp



Affiliate marketers that are able to master the use of artificial intelligence to win customers for their clients will have a profound advantage over those using legacy techniques.  Jon Epstein

Marketing technologies conference (Conference room 2, Saturday PM)

Disruptive technologies: AI and the future of marketing technology (Conference room 2, Saturday 14:30 - 15:00)

It's never been a better or a more daunting time to be a marketer. New disruptive technologies are changing how we shop, how we sell and even how we experience our digital worlds. Artificial intelligence, virtual reality, IoT and augmented reality will fundamentally change the landscape for marketers over the next 5 years. And for affiliate marketers, understanding this new landscape will spell the difference between growth and decline.

In this session, Sentient Technologies CMO Jon Epstein will look at new technologies disrupting marketing today, as well as what's on the horizon. The presentation will inform you about key trends you need to stay aware of and discuss the kinds of impacts they could have on how you work and the results you can achieve.


Jon Epstein, CMO, Sentient Technologies



The gaming industry is becoming increasingly reliant on SEO, with the ever increasing competition we are finding that bought media is becoming a much more cost effective alternative. Neilson Hall

Paid and social media conference (Conference room 2, Saturday AM)

Implementing paid media into your marketing strategy (Conference room 2, Saturday 11:00 - 11:30)

In affiliate marketing, a lot of our attention and resources are spent on SEO as the only viable option for increasing traffic and conversions. This is particularly apparent in gaming and finance where competition is fierce and consequently, other marketing opportunities can be missed. However, by making smart decisions, paid marketing can offer cost effective and manageable return on investment. 


Neilson Hall, CEO, Illuminate Agency



Links are important for every industry. Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is really hard. Google cares about links more than anything, and so should you. Christoph C. Cemper

SEO strategies conference (Conference room 1, Friday AM and Saturday all-day)

The SEO “Rockstars” panel: Five years of Penguin (Conference room 1, Friday, 10:45 - 11:30)

The ever popular and highly anticipated advanced SEO panel is back for LAC 2017. We celebrate five years of Penguin by offering technical expertise on the most successful SEO strategies for 2017. Were you impacted by the Penguin 4.0 roll out? Are you ready to take your SEO strategy to the next level to climb up the rankings? If so, this discussion is for you. 

Our SEO stars will be ready to answer your trickiest and most advanced questions! 


Christoph C. Cemper, Founder & CEO, LinkResearchTools, Link Detox and Impactana
Judith Lewis, Founder and CEO, Decabbit Consultancy
Kristoffer Holten Madsen, Head of SEO, Fable Affiliates
Paul Madden, Founder, Kerboo


If you are yet to register for LAC 2017, you can do so by clicking here