The ORYX PAM consolidates a number of functionalities that the developer said will work together to increase player engagement and customer lifetime value.
Features include targeted promotions such as free spins, bonuses, jackpots, leaderboards and tournaments; a multi-channel communication platform to supports traditional campaign channels; and a real-time campaign management system that allows operators to engage players on-site in real-time.
The platform is powered by the recently launched ORYX data analytics platform where real-time data is both collected and processed from the ORYX igaming platform, the ORYX hub, and the ORYX sportsbook, as well as external sources such as third-party player account management systems.
The ORYX PAM is a modular and can be integrated into third-party PAM systems or as an addition to the ORYX igaming platform.
Matevz Mazij, chief executive of ORYX Gaming, said: “Knowing the player is not enough anymore. It also matters how the data is used.
“The ORYX Player Engagement Platform puts data in the right form and makes it easy to use. It enables targeted and personalised marketing, adds a social note to the games and generally improves the player experience off-site and on-site.”