Under the agreement, OlyBet will serve as the official sports betting partner of the NHL in the Baltic region.
OlyBet will be able to use official NHL branding to promote the partnership in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well as across its digital assets.
The betting operator will also receive marketing opportunities across the NHL’s social and digital media assets, while OlyBet will leverage promotional opportunities in connection with the NHL’s marquee events, including regular season games, the Stanley Cup Playoffs and Stanley Cup Final.
The partnership was also supported by Sportradar, the official global data distributor for the NHL. The league uses ad:s, Sportradar’s data-driven marketing solution providing, it with digital marketing services to develop sports betting partnerships outside of North America.