Norwich City terminates BK8 sponsorship after three days

| By Robert Fletcher
Premier League football club Norwich City has announced the mutual termination of its commercial partnership with betting operator BK8 Sports - three days after announcing the deal.

The initial deal was announced on 7 June, with BK8 set to become the team’s shirt sponsor for the 2021/22 season, after the club ended its previous agreement with Dafabet. 

However after negative reactions from fans and other partners, Norwich and BK8 came to a mutual termination agreement. 

The club say they anticipated unfavourable reactions to partnering with a betting company, but have subsequently apologised for an ‘error in judgement’.

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