Norwich City replaces Dafabet with BK8 Sports as shirt sponsor

| By Robert Fletcher
Newly promoted English Premier League football club Norwich City has announced Asia-facing betting operator BK8 Sports as its new principal partner.

The deal will cover the 2021-22 season, with the BK8 logo to feature on the front of players’ shirts and training kits throughout the campaign.

Norwich City will also work with BK8 on a range of activations for supporters.

“BK8 will undoubtedly be a new brand for City fans, however, they’re a well trusted name across Asia,” Norwich chief operating officer Ben Kensell said. “The Premier League has an accumulative TV audience of over three billion and is broadcast into over a billion homes – a huge proportion of these Premier League fans are based in Asia.

“Supporting BK8 in marketing to this global Premier League fanbase equally affords us as a club the opportunity to further our own exposure and commercial efforts into those markets.”

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