Under the deal, NetBet will integrate BlueRibbon’s gamification solutions across its digital B2C gaming assets.
NetBet will be able to create personalised jackpot campaigns tied to any of its game titles, regardless of which developed supplied the content.
“We are thrilled to enter into this partnership with NetBet, a brand of choice for so many players around the world,” BlueRibbon chief marketing officer Dan Fischer said.
“We believe that our gamification solutions will create an irresistible sense of excitement for players while giving NetBet the distinct advantage of differentiating itself.
NetBet PR manager Claudia Georgevici added: “BlueRibbon is the kind of cutting-edge company we are always looking to partner with.
“We see that players love the excitement jackpots offer, and the ability for us to create our own jackpots, aligned with player behaviours, will be an excellent marketing and engagement tool for us.”