Manuel Martinez - Speaker Q&A Session

Manuel Martinez - Speaker Q&A Session

Manuel Martinez, Senior SEO Manager of The Stars Group gives us some insight into the ever evolving SEO scene ahead of his session at LAC 2018. Manuel will be speaking at 10:30 on 8th February 2018. 

Published 21st December 2017

Manuel Martinez, Senior SEO Manager of The Stars Group gives us some insight into the ever evolving SEO scene ahead of his session at LAC 2018. Manuel will be speaking at 10:30 on 8th February 2018. 

While ranking highly in Google is the first step towards driving clicks from organic search, providing additional information about your product offering directly in the search results may give you an edge over your competitors. Structured data can help you achieve just that.

Manuel is a Senior SEO Manager working across brands for The Stars Group, including PokerStars, PokerStars Casino, BetStars, and Full Tilt.

iGB Affiliate: Why is your session important for delegates?

MM: While ranking highly in Google is the first step towards driving clicks from organic search, providing additional information about your product offering directly in the search results may give you an edge over your competitors. Structured data can help you achieve just that.

iGB Affiliate: How is your topic relevant to our industry?

MM: SEO is often an important channel of acquisition in the iGaming industry - for operators as well as affiliates - and tactical advice such as these may be of interest to most attendees of LAC.

iGB Affiliate: What is the one thing you hope delegates get out of your session?

MM: An understanding of how structured data works and what the benefits are for SEO.

iGB Affiliate: Why choose this event as your platform to voice your findings?

MM: LAC is where many noteworthy industry professionals meet to discuss affiliate marketing, as well as SEO, and thus a good place to be when engaging in conversations around those topics

iGB Affiliate: How do you plan on maximizing your time at the event?

MM: I will network with industry professionals in and around the event.