LV Bet scores McAteer as new brand ambassador

| By Robert Fletcher
Online gambling operator LV Bet has announced Liverpool and Republic of Ireland football player Jason McAteer as a brand ambassador for the UK and Ireland.

McAteer will provide insight and match previews exclusively via LV Bet’s channels, beginning with UEFA Euro 2020 and then throughout the 2021-22 season.

McAteer will also share experiences from his more than 400 career appearances at the likes of Liverpool, Bolton Wanderers and Sunderland with LV Bet through a series of interviews on the operator’s blog and on social media.

“This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV BET during the Euros and giving my views on the great players on show and the fabulous matches we are anticipating,” McAteer said.

LV Bet chief operator office Marcin Jablonski added: “Jason is a valuable addition to the LV BET team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years. 

“Having played at two World Cups and spent almost a decade in the Premier League, our followers can look forward to hearing his views on the Euros and throughout next season’s football, both domestic and international.

“Our customers will benefit from being able to engage with Jason’s match previews and opinions and interact with Jason during the partnership. Teaming up with Jason will enhance our credibility in the UK and Ireland market and increase brand awareness.

  • Regions:
  • US

Subscribe to the iGB Affiliate newsletter