Under the deal, Luckbox’s affiliate programme will now be powered by Income Access’ affiliate marketing solution, with the Luckbox brand to also leverage the company’s independent igaming affiliate network.
This will give marketing partners access to a multi-channel tracking and reporting solution, as well as qualified advertising partners and content marketing support.
“This has been a year of phenomenal growth for Luckbox and the wider esports betting industry; the past few months in particular have seen us honing our product, not least with the addition of more games, betting markets and attractive user acquisition and retention mechanisms, such as free bets,” Luckbox chief executive Quentin Martin said.
“We focused on working with high-quality affiliate partners, which proved to be successful for our brand, and on-boarding a trusted affiliate platform like Income Access accelerates our plans to scale our operations, and we look forward to a successful partnership.”
Tara Wilson, chief operating officer at Income Access, added: “Through this partnership, esports affiliates can soon expect to promote Luckbox, a brand making noticeable headway in the gaming industry.
“By integrating with both our affiliate software and influential network, Luckbox will further reach the global esports community while growing its affiliate programme.”