Under the arrangement, the iLottery brand, which is regulated by the Northern Territory Government of Australia, will have access to Income Access’ affiliate marketing software.
This will include key data and tools to help boost digital marketing efforts, as well as ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.
Jaclyn Wood, chief executive of The Lottery Office, said: “The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”
Tara Wilson, senior vice president and general manager of Income Access, added: “We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch.
“Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding iLottery market.”