LOTP details affiliate push for new Tokipot product

| By Robert Fletcher
LOTP, the holding company for new fantasy product Tokipot.com, has signed an agreement to work with AffiliateINSIDER to support the launch of its interactive match level ‘Live Fantasy’ sports and esports contests platform and affiliate offering.

This new product allows players to pick and edit a fantasy line-up during a live game, with the chance to maximise their points and win cash prizes.

Working with AffiliateINSIDER, Tokipot will roll out an affiliate program strategy, with support from technology providers such as Pragmatic Solutions, Optimove and integrated payments provider Payment IQ.

The affiliate program launch is set to take place in February 2021

“We are very excited to have AffiliateINSIDER’s experienced digital marketing team on board to help us develop and launch our affiliate program,” LOTP director Karen Yates said.

“They have an incredible amount of affiliate marketing and digital know-how across the igaming industry, that we are confident we can leverage to help us build a tailor-make a successful affiliate program for many global affiliate partners.”

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