LeoVegas has become the latest gaming group to incorporate Gaming Innovation Group’s (GiG) automated affiliate marketing compliance screening tool, GiG Comply.
The Stockholm-listed group, which has led calls for tighter controls to combat offshore operators in the Swedish market, has added the solution which enables operators to set up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis.
GiG said in a statement that the addition of the marketing compliance tool reflects LeoVegas’ “commitment to responsible gaming” as it will strengthen its control over third-party advertising and further protect its brands from being promoted on websites which are not compliant internationally.
Jonas Warrer, managing director of GiG Media, said: “We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users.
“Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions.”