LeoVegas completes Rocket X platform migration

| By Robert Fletcher
Online gambling operator LeoVegas Group has completed the migration of 12 Rocket X brands to its proprietary technical platform as part of an effort to improve customer experience and create a more efficient business.

Brands including 21.co.uk, Bet UK and Pink Casino were part of the process, with all LeoVegas brands in the UK now running on the group’s technology platform.

LeoVegas first announced the migration in January this year, saying that bringing over the brands from the Bede Gaming – where they had been operating under a deal agreed in April 2018 – would save around €2m (£1.8m/$2.2m) through economies of scale.

The operator said that switch from a third-party provider means it will have full control over all technology and that this would reduce the complexity of daily operations.

“This is a milestone for the entire group, but above all for our technology organisation and all of our employees who work in the UK market,” LeoVegas group chief executive Gustaf Hagman said.

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