LeanConvert links up with Betsson Group

| By Robert Fletcher
Customer experience, analytics and engineering business LeanConvert has entered into a partnership with Betsson Group.

Under the agreement, LeanConvert will work with the operator to improve its conversion rate optimisation services, as well as review its overall strategic approach

Betsson operates more than 20 brands across 16 jurisdictions, with the new deal with LeanConvert set to benefit the operator’s whole network.

“We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them,” LeanConvert managing director Tim Axon said.

“When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.”

“Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”

Ciara Nic Liam, commercial director at Betsson, added: “2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.

“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”

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