Income Access upgrades affiliate marketing software

| By Robert Fletcher
Paysafe Group-owned Income Access has upgraded its affiliate marketing platform with the integration of two new features.

Single sign-on (SSO) has been designed to simplify affiliate navigation between programmes to which they have access, while server-to-server (S2S) event relay system provides affiliates and operators with near real-time tracking of player-generated install, registration and sales events across web and mobile.

The new SSO feature allows affiliates to switch between accounts using a single set of credentials. User details are stored and then applied to enable navigation between linked sites, reducing the number of password resets due to forgotten credentials.

The updated S2S event relay system decreases the reaction time for optimising marketing campaigns. Operators will also benefit from the opportunity to expand their partnerships with affiliates that require postback integration.

Tara Wilson, senior vice president and general manager at Income Access, said: “The launch of Income Access’ new single sign-on and server-to-server event tracking solution is an important step forward in the evolution of our product.

“By allowing affiliates to efficiently navigate between affiliate programmes and make more informed marketing decisions through enhanced tracking capabilities, we’re helping them build more strategic relationships with their operator partners.”

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