GrooveGaming adds bingo and lottery services

| By Richard Mulligan
Content, platform and marketing services provider GrooveGaming has expanded its offering with the introduction of Groove LottoCity and Bingo Groove.

Content, platform and marketing services provider GrooveGaming has expanded its offering with the introduction of Groove LottoCity and Bingo Groove.

As well as a growing portfolio of games, other GrooveGaming services include affiliate promotion, advanced marketing and management system, risk management, regulatory compliance, business intelligence and customer service, as well as support in launching, maintaining, and growing new online casinos.

The company said Bingo Groove will allow players to experience the best advantages of extra features such as an enormous variety of themes, rich graphics, bonuses and rewards on a completely different level.

It said Groove Lotto City has been built on optimal technology frameworks that guarantee quick integration and installation, helping to change existing paper operations to mobile and online connections.

Rebecca Sotomora, head of sales at Groove Gaming, said: “Our bingo and lotto launches mark another step forward in our strategy.

“The number of new games following this significant launch are a welcome addition to our entertainment portfolio, especially important for continuing to build key markets.

“Through number games we can reach a whole new audience and we look forward to following the interest generated across other markets. People have seen how we’ve been growing in the last two years, it’s a strong indication that the platform is solid.”

GrooveGaming has a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 1,700 casino games together with lotto, bingo, live games, scratch, multiplayers and sportsbook.

The company said it wants to carve out new growth opportunities, with both Groove LottoCity and Bingo Groove enabling their clients to add extra verticals. It recently agreed a new partnership to provide its sports-betting services to African operator iDoBet.

Groove Gaming is headquartered in Israel and holds licenses issued by the UKGC and the MGA.

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