GiG partners with Betway in Portugal

| By Robert Fletcher
Gaming Innovation Group (GiG) has expanded its partnership with GM Gaming to support the Betway brand in Portugal.

Under the deal, GiG will Sportnco’s sportsbook and player account management (PAM) for Portugal-facing Betway.pt, which is operated by GM Gaming in the country.

GM Gaming will migrate from its current sportsbook and platform to the Sportnco offering.

This marks the second sportsbook and PAM agreement between Sportnco Gaming Group and GM Gaming, the first of which led to the launch of Betway in France

“We’re really excited to continue our great relationship with Sportnco, a leading provider in the latest platform and technologies within the gaming sector, with this agreement,” GM Gaming’s Raquel Gonçalves said.

“We’re looking forward to this venture which will strengthen our product offering for the Betway brand in Portugal.”

Sportnco managing director Hervé Schlosser added: “Sportnco is delighted to be working with the Betway brand in Portugal. It makes us very proud when an existing partner places the trust and confidence in our technology to help continue to power their expansion within multiple jurisdictions. 

“We are looking forward to strengthening our relationship with our long-term partner.”

Sportnco now operates as a subsidiary GiG after the latter completed its acquisition of the online sports betting platform provider for €51.3m (£43.1m/$56.5m).

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