Under the agreement, GiG will continue to provide Betway with its GiG Comply automated marketing compliance tool on the continent.
GiG Comply will allow Betway to set up bespoke criteria and checklist parameters to scan and check thousands of web pages for content including igaming “code red” words, links and regulatory requirements.
This, GiG said, will help Betway remain proactive with its marketing efforts, ensure affiliates are aligned with its brand and that its terms and conditions are correct and up to date.
“Partnering with GiG is an exciting opportunity for us, being able to tap into their innovative compliance software will empower us as a market-leading brand to be able to continue to offer our customers a fair, safe and responsible environment to play in,” Betway’s head of marketing in Africa Chad Bates said.
GiG chief marketing officer Jonas Warrer added: “As one of the industry leaders it’s great to see Betway place value on GiG Comply as the go-to tool of choice to help continue to monitor their marketing compliance as they expand into new markets.
“We look forward to continuing to support them with their affiliate marketing compliance within the African market.”