Joabet will now benefit from modular reward plans, customer support and an omni-channel marketing tool.
Gaming1 said that the agreement strengthens its position within the French market and also supports its wider expansion plans in the Europe and Latin America.
“We are thrilled to join Gaming1’s multi-brand affiliate program, in a deal enabling us to benefit from the brilliant range of marketing tools and services which it offers,” a Joabet spokesperson said.
“The move will prove essential to our ongoing expansion, expanding our appeal to an even wider range of customers. Working with Gaming1’s talented team has been a real pleasure, and we look forward to maintaining our partnership.”
Gaming1 co-founder and chief operating officer Sylvain Boniver added: “Powering Joabet’s cutting-edge rebrand was a fantastic step for us, and we are delighted to take our partnership to the next level by welcoming the operator into our affiliate program.
“We have no doubt that the company will rapidly experience the myriad benefits of the program, which provides invaluable assistance to brands looking to reach new audiences.”