Gamban operator launches solution targeting illegal gambling

| By Robert Fletcher
Experience marketing agency A Game Above has linked up with Beanstalk, the company behind self-exclusion system Gamban, for a joint venture to launch a new solution designed to help regulators and governments clamp down on illegal gambling.

Yield Sec will serve as a technical and advisory tool, allowing regulatory bodies to monitor, police and enforce their betting and gaming markets.

The tool has access to a real-time database of black market sites  – which A Game Above said is the largest list of its type in the world – allowing users to develop or update their own operator blacklists.

A Game Above also said that Yield Sec provides a solution for player protection, in that it helps force unlicensed websites from a market. This in turn means minors and those struggling with problem gambling cannot access these platforms, and customers cannot access sites that do not comply with social responsiblity safeguards put in place by regulators and governments.

“The operation of a sustainable marketplace, with cared-for customers and practically excluded minors and at-risk audiences, whilst raising valuable taxation revenues for society, predictably, is the perfect way to support our shared mission across A Game Above and Beanstalk: the customer experience,” A Game Above chief executive Steen Madsen said.

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