First Look Games pens extension with Scientific Games

| By Robert Fletcher
First Look Games, a platform that directly connects game studios with online gambling affiliates, has signed an extension to its partnership with Scientific Games.

Under the agreement, Scientific Games’ 458 leading slot titles will be available on the First Looks Games Demo Game Server (DGS).

Launched last year, DGS allows affiliates to offer free-to-play versions of slots games while remaining compliant with the Great Britain Gambling Commission’s rules and regulations.

Scientific Games’ full suite of slots will also be added to the First Look Games Game Library, enabling affiliates to download assets such as logos, images and videos, as well as key information for all of the provider’s titles.

This will allow them to create content such as game reviews and comparisons and publish them to their readers alongside the relevant logos and images.

“We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server,” First Look Games founder Tom Galanis said

“Free play games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interested and drive first time depositors.”

Dylan Slaney, senior vice president of gaming at Scientific Games Digital, added: “We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, whilst elevating the high compliance standards we hold as a business.

“The role of affiliates is extremely important, to provide players with the information and insight they are seeking about our games and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.”

Subscribe to the iGB Affiliate newsletter