BlueRibbon said that its customisable tools will allow Fast Track’s partners to increase their user engagement and also drive customer loyalty.
The tools will be enabled on the Fast Track platform, making them available to partners around the world.
“Fast Track is on a mission to digitalise the igaming industry by helping operators automate their entire player engagement strategy,” Fast Track co-founder and chief executive Simon Lidzén said.
“Blue Ribbon does excellent work in the gamification space and this will now allow operators to access more interesting forms of engagements in their automation agenda. We are delighted to be entering this partnership with them.”
Dan Fischer, co-founder and chief marketing officer of BlueRibbon Software, added: “We are exceptionally excited to be partnering with leading platform and industry innovator Fast Track.
“This strategic move is testimony to the value of BlueRibbon’s offerings and reinforces our shared passion for revolutionary gamification tools and superior customer engagement.
“Our player engagement platform’s out-of-the-box solutions are sure to boost play and player relations, giving Fast Track and its operators the capability to create and manage intuitive gaming experiences at the highest level.”