Enteractive eyes enhanced player engagement with Engager launch

| By Robert Fletcher
Player reactivation and retention specialist Enteractive has announced the launch of its new player-centric retention mobile service Engager.

Part of the (Re)Activation Cloud suite, Engager enables Enteractive’s reactivation agents to reach out to player databases more effectively, offering players various contact options for engagement.

Featuring a fully customisable brand styling for each operator, Engager generates a text-message including a unique URL for each player, giving them access Engager to schedule a call-back, initiate a live-chat or a voice call with an Enteractive agent.

“We’re constantly innovating to improve services for our operator partners, and the Engager is a result of insights from thousands of players over the years,” Enteractive chief executive Mikael Hansson said.

“As an extension service to (Re)Activation Cloud, Engager will put the players’ needs first, as well as prompting a better, more personalised brand experience from the moment we initiate contact.

“Through our technology-first approach, we’ve developed scalable player engagement services which can be deployed in any market globally to have a near-instant impact on operators’ bottom line revenues. 

“While some say this level of personalisation is neither possible, nor affordable, our services deliver additional revenue generation for our partners on a daily basis.”

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