Each brand will enhance its reactivation performance through the addition of the Enteractive’s (Re)Activation Cloud plug-and-play service.
The (Re)Activation Cloud is driven by human interaction and helps to activate inactive players by having personalised conversations on the brand’s behalf, which begins where the CRM processes end.
Enteractive said its tool will augment the GiG brands’ player retention rates, as well as further strengthen the focus and work on responsible gaming that has been communicated by GiG.
“We expanded our partnership with Enteractive’s reactivation cloud to cover all brands and markets; their responsible approach, the ease of integration and a solid ROI make this partnership one which we see adding value well into the future,” GiG’s director of B2C casino Ross Parkhill said.
Mikael Hansson, founder and CEO of Enteractive, added: “We are delighted that GIG has selected us to assist them in further strengthening their focus on their great B2C brands Rizk, Guts and Kaboo. We look forward to helping them achieve their targets through the deployment of our tools.”
Betsson, Kindred, Casumo and Aspire Global are among the other operators that currently work with Enteractive.